If you have a business profile, you can use Instagram Analytics to determine when’s best to post. For example, you might find your specific followers respond best to evening posts. Ultimately, you might find there is a better time to post based on your own content niche and audience. 3:00 PM is the best time to post on TikTok on Friday, though engagement is pretty consistent all through the afternoon starting at lunch hour. However, now that people can opt to look at chronological feeds again (rather than feeds ordered by an algorithm), things might start to work a bit differently going forwards. While social scheduling app Hootsuite goes one further, suggesting there are different times to post each day – such as 11am on Wednesday and 12pm on Thursday. Meanwhile, social media company Later writes on its blog that 6am is the optimal time for a post. So it also recommended that you upload to the picture-sharing app as soon as you have left the office, between 4.30 to 6.30pm. You’ll need to up your Instagram game to grow your following (Picture: Jakub Porzycki/NurPhoto via Getty Images)Ī study by Compare The Market found that Instagram users tended to use the app straight after work, likely on their commute home.
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